Open Positions


Social Media Strategist

Do you tweet and use Facebook every day, all day? Is building social community so ingrained you just can’t stop? Do you take pride in customer service excellence and fancy yourself an entrepreneur? Do you understand the difference between a “brochure website,” a “publication” and why feeds are important?

Do you tweet and use Facebook every day, all day? Is building social community so ingrained you just can’t stop? Do you take pride in customer service excellence and fancy yourself an entrepreneur? Do you understand the difference between a “brochure website,” a “publication” and why feeds are important?

  • Creating and implementing a social media strategy
  • Finding your brands target audience online
  • Engaging with the audience and building a tight-knit community (remember: quality, not quantity!)
  • Competitive analysis
  • Monitoring brand mentions: answer inquiries, provide customer service, dispel brand myths
  • Analytics: track month-to-month changes in social media statistics, find causes for rises/plummets and change strategy accordingly
  • Reward brand advocates to increase word of mouth marketing
  • Create a link between your brands social media presence and sales + customer retention

 

Qualifications

  • someone who is addicted to the conversation
  • someone you trust with your brand
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  • Are they an early adopter of social media?
  • Are they an early adopter of social media?
  • Do they use social media at various times of day (i.e. it’s easy to tweet while you’re at a computer all day at work, but do they tweet on evenings and weekends as well)?
  • Do they know how to use social media to its greatest potential (incorporating hashtags, using bit.ly to shorten links, using the thumbnail feature on Facebook to select a proper picture when linking to a post, etc.)?
  • Do they have a general understanding and involvement for the industry they want to be a community manager in (whether it is a degree or job experience)? Lots can be learned about the industry through their role as a community manager, and they will learn a lot along the way. That’s why I say a general understanding.
  • Do they have a curiosity and willingness to try new tools and platforms? There are so many more platforms out there than just Facebook, Twitter and Linkedin. The emergence of new platforms such as Google + and the plethora of niche platforms such as forums creates an endless social media landscape, and they can’t be afraid to delve into those niches to find their audience. In addition, they should demonstrate experience in using new social media tools for integration, time management and organization across platforms (for example TweetDeck, Hootsuite, etc).

Design Intern

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Qualifications

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