Defining your goals, setting yourself apart, and surrounding yourself with the right people are only the first steps.
In the complex and overcrowded startup ecosystem, competition is fierce, and arguably there are no truly original ideas.
Building a powerful brand is vital to differentiate you from your competitors, but there’s more to branding than having a memorable logo and design.
Every sprouting startup should be thinking about the message they want to send to their audience from the very beginning. Your business idea may be extraordinary, but how will you stand out among your many competitors?