Doen is a New Paltz based design studio. We help new companies establish their positioning and develop a consistent communications platform that will give them visibility and legitimacy. We also work with mature companies who need to evolve their identity and collateral to reflect a shift in strategic visual priorities or organizational structure, and strengthen their appeal.

Our mission is to make your brand an experience, beyond just a beautiful logo. Together we  develop a cohesive and intentional brand strategy for your business, using market research and 20+ years of experience. The goal is to give you the tools you need and teach you how to use them. Genuine connection and passion are essential. I absolutely love what I do and want you to feel the same about the process and outcome of our work together.


I’m Diane Fokas. I’m a designer + brand strategist. My entire life I have thrived on all things visual. The fact that I get to sit down every day and focus my energy on handcrafting intentional and impactful visual solutions for entrepreneurs + small businesses is an absolute passion. When I am not designing, you will find me hiking with my dog, cooking, reading, watching movies with my family. Aside from the annual trip back to our motherlands which includes Netherlands & Greece, I love roadtrips in the USA.


Currently living in New Paltz, NY and exploring the US with my family. I am a Dutch - Indonesian native and I grew up in the Netherlands. I live in the beautiful Hudson Valley for almost 15 years and now consider it home. I frequent travel back home to the Netherlands & Greece to visit family and friends.

For my local clients I am available at One Epic Place located  in downtown New Paltz.  My office is 100% mobile which means I can work remotely. If I am ever in your area I love to meet my clients in person when I can, but sometimes Facetime is the only option. 



Ready to attract your target audience?

Virtually all of our clients come to us through referrals and the majority stay with us as a part of a long-term, collaborative relationships.